Simple and effective:2...

I think Victorinox Swiss army knife advertisement is one of the good examples of creative ads. It is very simple, effective and striking, too. Advertisement says “Victorinox Swiss army knife has lots of functions and it is like tool bag.” in a simple and clear way. Also ad shows it very effectively and conspicuously: There is a tool bag and there is only Victorinox Swiss army knife in the middle of it.

Victorinox Swiss army knife advertisement shows everything very simple and striking, and so it becomes a very creative application example. On the other hand, customer representative intervene creative team and wants some changes and additions on this simple and effective advertisement. Here is the process of changes in the Victorinox Swiss army knife ad:

http://elmaaltshift.blogspot.com/2005/08/bir-ilann-maceras.html




This is the last form of the advertisement:

You see that the final form of the ad says lots of thing and it lost the simplicity and effectiveness; so creativity has gone. I think this is a very common situation in today’s advertisement world conditions.