We expose lots of advertisements everyday and we think that some of the advertisements are so creative and some are not. When i started to think about which advertisements are creative, what are the critical points of the creative applications, i have found two basic issues: Simple and effective... I think that being simple and effective is the common points of the creative advertisements. But we mustn't think 'being simple' in a negative way. Ad message mustn't try to say lots of thing; it must be canalize a clear and distinctive point and also executive part must support the message effectively... I think Durex's "Happy Father's Day." ad is an good example of creative advertisements. “To all those who use our competitor’s products: Happy Father’s Day” sentence explains the message of advertisement in a very simple and striking way. Because of the simple, clear and effective ad message, Durex ad doesn't need any image or picture. Moreover, we see 'humor appeal' in this advertisement and it makes the ad more attractive.
There is no any image in the ad, only there is a sentence in the middle of the page; ad has a very powerful and simple message; and this 'simplicity' is so 'effective'!
Hiç yorum yok:
Yorum Gönder